Clay guides and products

Clay combines business-data enrichment with AI research and workflows for sales and marketing teams. Claygents can research companies, score prospects, classify contacts, or draft outreach, with different memory and access rules for table assistants and persistent Account Agents.

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Clay

All Clay articles

Clay webhooks: send data and verify the workflowDefine the event fields, verify the connection details, and test delivery separately from enrichment. Keep the contract and failure checks for the next run.2026-09-25 · 5 min read
Clay CRM integration: map fields and check the syncPrepare a field map, test how existing records are matched, and verify each update before using a Clay workflow on a larger CRM list.2026-09-02 · 5 min read
Clay waterfall enrichment: build and check a recipePlan an ordered enrichment sequence, test the inputs and results, and keep the working recipe with the checks that made it trustworthy.2026-07-03 · 5 min read
Clay MCP: connect research to your AI assistantConnect an outside assistant to Clay, check its allowed tools and spending limits, and keep a reusable record of the research workflow.2026-06-13 · 5 min read